Investor & Licensing Opportunities
THE WORLD IS BUILT.
WE’RE LOOKING FOR THE RIGHT PARTNERS TO SCALE IT
The Astrominals isn’t a concept looking for investment to create something. It’s a fully realised, independently built character universe looking for the right partners to take it to its natural scale.
Everything you’re about to read already exists.
WHO ARE THE ASTROMINALS?
Twelve original animal characters. One for every sign of the zodiac. Four elemental families — Fire, Earth, Air and Water — each with their own world, their own dynamic, and their own instantly recognisable personality.
The Fire Crew
The adventurous Safari Animals
Leo the Lion — born for the spotlight
Arri the Ramming Rhino — charges first, asks later
Sagg the Archer Zebra — already on the next adventure
The Earth Moovers
The down-to-earth practical farm animals.
Taur the Bull — unmovable, unrushable
Virgo the Shy Sheep — everything filed, everything perfect
Cap the Capricorn Goat — had a five-year plan at age seven
The Air Crew
The communicative flighty birds.
Gem & Eye, the Twin Toucans — two personalities, zero decisions
Libby the Flamingo — effortlessly elegant, catastrophically indecisive
Aqua the Pelican — questions everything. Including this sentence.
The Sea Squad
The emotional empaths who go with the flow.
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Canny the Crab — warmest heart in the zodiac. Currently crying. She's fine.,
Score the Lobster — knows what you're thinking. Always has.,
Pike the Fish — somewhere between a daydream and a masterpiece.
THE ASSETS — WHAT ALREADY EXISTS
This is a brand with genuine depth. Everything listed below is complete, written, illustrated or produced — not in development, not planned.
Publishing
• Three fully written and illustrated picture books • A 38,000-word middle-grade comedy adventure novel — The Astrominals: A Unified Treasure Hunt • A fully written and illustrated non-fiction world atlas
Animation & Music
• A 14-episode animated TV series — fully scripted with series bible • Six original songs, fully produced and animated with music videos — live on YouTube
Digital & Education
• A 12-step mindfulness course for children aged 8+ • A live, active website — astrominals.com — operational since 2020 • A growing social media presence with a content plan running to January 2027
Merchandise — Live and Selling
• A birthday card range — all 12 signs • Print-on-demand apparel and mugs • A corporate behaviour change platform with completed pitch decks deployed to real clients
THE SCIENCE BEHIND THE CHARACTERS
The Astrominals are not simply engaging characters — they are the deliberate manifestation of five thousand years of accumulated human observation about personality and behaviour.
5000 years of research
Whatever your view of Astrology's predictive claims, it is the longest-running empirical project in human history: The systematic attempt to categorise the human condition into twelve fundamental types of human character. The Astrominals take those twelve archetypes and render them as animals, giving abstract personality traits a face, a voice, and a story.
Four Classifications
The four elemental groupings — Fire, Earth, Air and Water — are not decorative; they provide a memory architecture, a framework that allows the brain to organise and retrieve complex information sets through instinctive natural association.
Layered onto this ancient foundation are four evidence-based principles of modern learning science.
The Picture Superiority Effect
The Picture Superiority Effect tells us that images are retained at dramatically higher rates than words alone — the characters are the image that carries the lesson.
Narrative Transportation
Narrative Transportation demonstrates that stories bypass conscious resistance and embed information at an emotional level that direct instruction cannot reach.
Emotional tagging
Emotional Tagging confirms that content experienced through genuine feeling is retained significantly longer than neutral information — the characters create the emotional bridge.
The generation effect
the Generation Effect shows us that knowledge discovered through a character is owned more deeply than knowledge simply received.
The result is an entertainment based learning system that is five millennia old but state-of-the-art entertainment.
Rules are forgotten. Characters are not.
THE EXPANDED POSITIONING
Using the Astrominals in a business Context
Your people already know the rules. What they don't have is a way to remember them when it matters most — under pressure, in the moment, when there's no time to check the manual. Policies sit in folders. Characters live in the mind.
The Astrominals work because they exploit the way human memory actually functions — through image, story, personality and recognition. Each character is a hook that carries a lesson. The lesson travels with the character, into conversations, onto job sites, into boardrooms, into split-second decisions.
When Pike notices a hazard and says nothing, your team doesn't just hear a safety rule. They see someone they recognise. They feel the discomfort of recognition. And that feeling is the thing that changes behaviour — not the policy, not the training log, not the compliance tick-box.
The Astrominals have been tested...
..by the public
..by professionals
the Studio behind the iP
The Astrominals is created and produced entirely by Liberator Design — a UK-based creative studio with over twenty years of professional experience across branding, illustration, animation, web design, video production and copywriting.
Liberator Design has delivered work for clients across entertainment, education, hospitality, sport and the public sector. The studio’s in-house capabilities span the full creative production pipeline.
- Brand identity and character development
- Illustration and artwork — print and digital
- 2D and 3D animation and video production
- Web design and development
- Copywriting and content strategy
- Print production and publishing
Every element of The Astrominals universe has been produced to professional agency standard, in-house, without external creative dependency. What you’re licensing or investing in is not a sketch on a napkin. It is a fully produced, professionally executed creative property, built by a studio that has been doing this for two decades.
Reggie Metcalfe
Senior creative with 30+ years working in Agencies for clients like Disney, Warner Bros. and clients in education, security and mental health. A true Libby - always weighing up the options.
Libby Desai
Web designer and animator with 20 years experience. An all- around Virgo - Detail orientated.
Nilanjan Banerjee
Animator with 10 years experience. Definite has Arri's energy and drive.
neil campbell
Ad & marketing copywriter/ Social Media. Born to be an Aqua - a bit of a rebel.
Bob Clark
Business Manager with 30+ years experience in marketing for business. Anotther Libby, but should be a Leo.
WHAT WE'RE LOOKING FOR
We are actively seeking partners across the following areas:
- Animation Production / Network — a co-production or licensing partner to bring the 14-episode animated series to screen. The series bible, character designs, scripts and world-building are complete. We are ready to move.
- Licensing/PR Agent — a licensing agent for future deals.
- Licensing — category partners across toys, games, apparel, stationery, digital content and educational publishing. The character roster is broad enough to support a full licensing programme across multiple simultaneous partners.
- Investment — a strategic investor or co-founder with experience in children’s media, licensing or brand commercialisation to accelerate both revenue streams. Equity is available and will be discussed based on what the right partner brings to the table.
- Corporate — L&D and HR partners interested in deploying the behaviour change platform at scale across their client base or internally.
Every element of The Astrominals universe has been produced to professional agency standard, in-house, without external creative dependency. What you’re licensing or investing in is not a sketch on a napkin. It is a fully produced, professionally executed creative property, built by a studio that has been doing this for two decades.
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